Consulting

Elevating Consulting Presentations with Strategic Visual Storytelling

Wunderman Thompson’s consulting and strategy teams rely on presentations to carry the weight of their client relationships. Business frameworks, customer research, and transformation roadmaps all had to land clearly with clients and executive stakeholders, in the room and under time pressure. The underlying thinking was strong. What the decks needed was a visual language equal to it: one that felt as premium and considered as the strategy inside it.

The challenge

Wunderman Thompson’s consulting presentations carried dense strategic content: market diagnostics, customer journey research, competitive frameworks, and multi-phase recommendations. The material was rigorous, but slides were text heavy, and the visual structure did not always make it easy for clients to move from problem to insight to recommendation at a glance.

The team needed a design partner who could:

Translate dense strategy and research into visual narratives that read clearly in the room.
Build a consistent, boardroom-ready design language across every deck and every team.
Turn frameworks, journey maps, and comparison matrices into clean, legible visuals.
Protect the agency’s premium brand identity across client pitches and internal presentations.
Deliver reliably against consulting timelines, including short-notice client turnarounds.

Our approach

Slides IQ worked from Wunderman Thompson’s existing content and strategic point of view; our role was to give it a visual structure that matched its rigor. We rebuilt the storytelling architecture slide by slide, so every deck moved the audience deliberately from context to insight to recommendation, rather than presenting information in flat, undifferentiated blocks.

Our design process focused on:

Visual storytelling structure
Sequencing slides so business challenges, strategic recommendations, and measurable outcomes built logically toward a clear point of view.

Framework and diagram design
Converting dense frameworks, process diagrams, and comparison matrices into clean, well-proportioned visuals that clients could read in seconds, not minutes.

Customer journey and data visualization
Refining journey maps, timelines, and research data into visuals built for executive comprehension rather than internal working documents.

Brand consistency
Applying a single, disciplined visual language across pitch decks, workshop materials, and internal presentations, so every touchpoint reinforced the agency’s brand.

Boardroom-ready polish
Refining typography, iconography, spacing, and composition so every deck was ready for a client pitch or an executive review without last-minute fixes.

“Consulting decks live or die on whether the audience can follow the logic. Wunderman Thompson's strategic thinking was already sharp; our job was to build a visual structure that let clients see that logic clearly, from the first slide to the recommendation.”

Mayur Sheth

Chief Design Officer, Slides IQ

The solution

Across the engagement, Slides IQ partnered with Wunderman Thompson on presentation work that spanned client-facing strategy and internal enablement. Our team designed:

Business strategy presentations
Client pitch decks
Consulting and transformation presentations
Marketing strategy presentations
Workshop and training materials
Executive leadership presentations
Internal communication decks

Every presentation was built to simplify complex strategic ideas without losing their substance, and to give Wunderman Thompson’s teams a consistent, premium visual identity they could rely on for any client or executive setting.

Business impact

The redesigned presentations helped Wunderman Thompson:

Communicate consulting strategy and research with greater clarity and confidence in client meetings.
Present dense frameworks and journey maps in a format executives could absorb quickly.
Maintain a consistent, premium visual identity across every team and every engagement.
Reduce the internal time spent reworking slides ahead of client pitches and workshops.
Strengthen client confidence in the agency’s strategic recommendations through stronger visual delivery.