A logo redesign is more than just a cosmetic change—it’s a strategic decision that tells the world a brand is evolving. For global companies, their logo is often the most recognizable piece of their identity.
Logos to Redesign Example
When they choose logos to redesign, it’s a sign of growth, adaptation, or a bold step into the future. In 2025, we’ve already witnessed some fascinating transformations from big brands across industries.
From minimal updates to complete overhauls, these redesigns reveal how companies use design to remain relevant, modern, and connected with their audience. Here are 10 examples of logo redesigns by big brands that made headlines.
1. Amazon
Amazon rolled out one of the most noticeable redesigns this year. While retaining its iconic “smile,” the company refined the typography and gave the arrow a smoother, friendlier curve. The update reflects Amazon’s effort to appear warmer and more approachable while still emphasizing speed and customer satisfaction.
2. Pepsi
Pepsi returned to a bold, nostalgic look with its latest redesign. The brand reintroduced a darker blue with striking black accents, giving the logo a retro-modern vibe. This redesign bridges Pepsi’s heritage with its current positioning as a lifestyle-driven beverage company.
3. Nokia
Nokia stunned audiences with its sharp new logo, dropping the traditional typeface and embracing a sleek, abstract design. The redesign highlights Nokia’s shift from being seen as a phone manufacturer to a future-forward tech solutions provider. It’s a daring departure, showing how logos to redesign can reshape entire brand perceptions.
4. Starbucks
Starbucks made a subtle yet impactful change by further simplifying its mermaid logo. The siren now appears flatter with cleaner lines, aligning with today’s digital-first environments. The update makes the logo more versatile across apps, packaging, and in-store experiences.
5. Instagram
Instagram refreshed its logo with a brighter gradient and bolder icon outlines. While the redesign didn’t overhaul the original, the tweaks gave it more energy and visibility in the crowded social media space. It’s proof that even minor updates can make a major impact.
6. Mastercard
Mastercard continues its journey of simplification. The new redesign removed all text in certain contexts, letting the overlapping red and yellow circles stand on their own. This bold move signals confidence in brand recognition and highlights the trend of logos becoming symbols in themselves.
7. Warner Bros.
Warner Bros. gave its iconic shield a modern spin with a flatter, more geometric design. The simplified lines make it more adaptable for streaming platforms and digital screens, signaling the company’s focus on the entertainment industry’s digital future.
8. Burger King
Burger King’s redesign is a masterclass in nostalgia. The brand returned to its classic 70s-inspired look, ditching the glossy, artificial gradients of the 2000s. The logo now feels authentic, fun, and aligned with Burger King’s push for fresher, more sustainable ingredients.
9. Dropbox
Dropbox shifted from its playful box icon to a more structured, professional look. The redesign reflects the company’s evolution from being a simple file-storage platform to an enterprise-level collaboration tool. It shows how logos to redesign can mirror a company’s business transformation.
10. Twitter (X)
Perhaps the boldest change of all, Twitter’s transformation into “X” completely abandoned its iconic blue bird. The new monochrome “X” is sleek, minimal, and futuristic, signaling Elon Musk’s vision of Twitter evolving into an “everything app.”
While controversial, this redesign proves how logos can redefine not just image but also purpose. What we learn from these redesigns is simple: a logo is never static.
As companies grow, shift strategies, or adapt to changing consumer preferences, they must rethink their identity. The decision to redesign logos is rarely about aesthetics alone—it’s about storytelling, positioning, and relevance.
Whether it’s Pepsi tapping into nostalgia, Nokia stepping boldly into the tech future, or Amazon softening its presence, each redesign communicates a deeper narrative. Logos to redesign are not just an exercise in design—they’re a reflection of how the brand sees itself and how it wants to be seen by the world.
In 2025, we’re seeing a strong mix of retro revival, minimalist clarity, and digital adaptability. Big brands are showing us that evolution is key, and the right redesign can spark conversation, attract attention, and create lasting impact.
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