Once the core identity was established, the next challenge was developing a comprehensive brand guideline. This wasn’t just about setting rules it was about creating a flexible system that would allow the brand to scale while remaining visually consistent. We focused on building a cohesive color palette, font hierarchy, iconography style, and image direction that collectively expressed Darzata’s nature-inspired philosophy. Packaging design for the soap line introduced its own set of complexities. We needed to create packaging that would not only stand out on shelves but also reflect the brand’s eco-conscious values. Using biodegradable materials was a given but incorporating design elements that communicated the product’s Ayurvedic benefits in a clear and visually engaging way required multiple iterations. The result was a functional yet elegant packaging system that felt organic, premium, and aligned with Darzata’s identity. The final leg of the project involved designing marketing collaterals such as promotional posters and gift cards. These needed to speak to an audience that values natural wellness and thoughtful living. The messaging had to be clear, benefit-driven, and emotionally resonant, while the visuals had to remain consistent with the brand’s soft, nature-forward aesthetic. From layout composition to typography selection, every element was crafted to reflect a sense of calm, care, and conscious living. In essence, the creative challenge wasn’t just about making the brand look good it was about building a visual narrative that genuinely reflected Darzata’s mission: to offer Ayurvedic skincare that is pure, sustainable, and rooted in nature.